BARR SOFT DRINKS ANNOUNCES FRANCHISE AGREEMENT WITH ICONIC BUNDABERG BREWED DRINKS
Barr Soft Drinks is today pleased to confirm a new franchise agreement for UK and Ireland with Bundaberg Brewed Drinks.
Bundaberg Brewed Drinks is an iconic Australian family-owned business based in Queensland, established 50 years ago and focusing on craft-brewed premium non-alcoholic beverages. Over the years, the company has carved out a unique position in the market in both its home markets of Australia and New Zealand, but also internationally in over 44 countries around the world. The Bundaberg range uses time-honoured brewing methods and the best quality ingredients to deliver great tasting adult beverages.
The UK range comprises six flavours – Ginger Beer, Root Beer, Blood Orange, Lemon/Lime & Bitters, Peach and Pink Grapefruit.
‘We are very excited to have Bundaberg Brewed Drinks on board as a partner,” commented Jonathan Kemp, Commercial Director at Barr Soft Drinks. “Their range of drinks are bang on trend as premium adult drinks are in significant growth and within this, craft is primed to take off, just as it has done in other drinks categories.”
“We are a proud family business and, for us, this partnership represents the beginning of a long term relationship. Together, we will focus on continuing to build our brand and its distribution in the UK and Ireland,” said CEO for Bundaberg, John McLean.
Kemp concludes, “Everything about Bundaberg is unique, from their premium brews to the glass ‘stubby’ bottle with the iconic rip cap. It is a fabulous addition to our portfolio and for any retailer looking to target adults, it will make an exciting addition to their soft drinks range.”