VIMTO REPOSITIONS BRAND WITH ‘I SEE VIMTO IN YOU’ ANTI-ADVERTISING CAMPAIGN
May25

VIMTO REPOSITIONS BRAND WITH ‘I SEE VIMTO IN YOU’ ANTI-ADVERTISING CAMPAIGN

Vimto, the £78 million brand from Nichols plc., has launched a new anti-advertising campaign The refreshingly different campaign is set to be Vimto’s most disruptive yet Over £3million will be put behind the campaign, which will include TV, social media and digital, as well as experiential sampling and an industry first with personalised Video on Demand (VOD) and cinema   The new ‘I See Vimto in You’ campaign repositions the...

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FONTEM VENTURES CALL ON WORLD HEALTH ORGANISATION TO RECOGNISE VAPING’S ROLE IN HARM REDUCTION
May25

FONTEM VENTURES CALL ON WORLD HEALTH ORGANISATION TO RECOGNISE VAPING’S ROLE IN HARM REDUCTION

  The WHO’s silence on vaping contradicts its stated support for harm reduction in the FCTC                                                                                                                    Fontem Ventures, owner of leading e-vapour brand blu, has called on the World Health Organisation (WHO) to recognise the growing evidence that vaping can make a significant contribution to tobacco harm reduction, ahead of the...

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MARS WRIGLEY CONFECTIONERY UK SHAKES UP THE CATEGORY WITH TWO EXCITING MALTESERS® BRAND EXTENSIONS
May25

MARS WRIGLEY CONFECTIONERY UK SHAKES UP THE CATEGORY WITH TWO EXCITING MALTESERS® BRAND EXTENSIONS

Mars Wrigley Confectionery UK has announced the launch of two exciting new products for the UK’s fourth largest confectionery brand – MALTESERS®.[1]   MALTESERS® Buttons, a delicious new bitesize treat, has the same ingredients as regular MALTESERS® but in a fun and playful format, offering consumers a chocolate button with the brand’s signature crunchy texture. MALTESERS® Truffles contain the familiar crunch and melt...

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Britvic to Help You Find Your Mojo with J2O
May24

Britvic to Help You Find Your Mojo with J2O

J₂O, the iconic adult soft drink made by Britvic, is helping consumers find their social mojo in its latest, multimillion pound campaign, with the help of its new brand ambassador – a cockney alpaca named Mojo.   As the new, friendly face of J2O and J2O Spritz, Mojo will feature at the heart of the campaign, helping enliven social occasions with his cockney pearls of wisdom and a bottle of J₂O, and allow retailers to maximise their...

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MEAT EATERS URGED TO SWAP ONE MEAL DURING WORLD  MEAT FREE WEEK (JUNE 11TH TO 17TH 2018)
May23

MEAT EATERS URGED TO SWAP ONE MEAL DURING WORLD MEAT FREE WEEK (JUNE 11TH TO 17TH 2018)

Demand for meat free products is set to soar next month (June), as UK meat eaters are being urged to make at least one meal meat free as part of World Meat Free Week, for the health of our planet. Now in its fourth year, World Meat Free Week is a registered charity gaining traction globally with organisations such as Greenpeace, and Eating Better Alliance supporting it. Retailers are also likely to drive awareness of the event with...

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