Shaken Udder Launches Huge On-Pack Promotion
Jun22

Shaken Udder Launches Huge On-Pack Promotion

Premium milkshake brand, Shaken Udder, has just launched its biggest on-pack promotion to date, offering purchasers the chance to win £1000, and 10 runner-up prizes of £100 when they buy one of the 330ml bottles.   Running from June until October in all of its stockists across the UK, the promotion will target both existing and loyal customers, boost sales and gather vital data capture.   The promotion offers one lucky...

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Tiger Uncages New SKU to Address Shopper Trends
Jun20

Tiger Uncages New SKU to Address Shopper Trends

Aimed at targeting evolving shopper needs in store, HEINEKEN’s iconic Asian lager brand, Tiger Beer, is introducing a 4x330ml can pack to its range. With small cans currently in impressive +35% value growth[1], the SKU will set sales ‘roaring’ for retailers by meeting shopper demands and encouraging more cross category purchases.   Retailers can pick up extra sales through food pairings with Tiger and Indian, Chinese or Thai meals and...

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Stowford Press launches new TV ad for the summer
Jun20

Stowford Press launches new TV ad for the summer

Westons Stowford Press Cider is launching a new TV ad, which airs nationally from this week and forms part of Westons £2m investment into the brand this year.   The TV ad was developed by McCann Bristol and airs on Channel 4 throughout the summer with a 30-second and 10-second version. The ad is an updated version of last year’s TV ad, with new music and a new voiceover. The new voiceover reinforces Stowford Press’ premium...

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QUAKER RIDES THE PROTEIN WAVE WITH NEW OATS SO SIMPLE SACHETS
Jun20

QUAKER RIDES THE PROTEIN WAVE WITH NEW OATS SO SIMPLE SACHETS

    Quaker Oats, the nation’s favourite porridge brand[1], is launching new Oats So Simple Protein Sachets to tap into the protein cereals segment, which has grown by an impressive 274% over the last year[2]. The launch will allow retailers to maximise their cereal sales by offering a fast, convenient, nutrient-packed format for existing Quaker shoppers as well as appealing to a new audience looking for a high protein option.  ...

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Limited summer addition from Red Bull
Jun20

Limited summer addition from Red Bull

The UK’s leading Functional Energy Drink, Red Bull[1], is today announcing the launch of a ‘when its gone its gone’ Summer Edition. The new Kiwi-Apple flavour is an extension the existing Editions range, and is the first ‘when its gone its gone’ launch from the brand, which will be producing two million cans. Red Bull Editions have delivered £52.8m[2] in sales in the past four years, since the introduction of the range in 2013.   Red...

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