New packaging launched for Lindeman’s Bins range as it unleashes “power of positivity”
Jul15

New packaging launched for Lindeman’s Bins range as it unleashes “power of positivity”

    Different bespoke labels created by Australian artist David Bromley appear on each SKU across the Lindeman’s Bins range Treasury Wine Estates (TWE) has unveiled a new look for its Lindeman’s Bins range, as it looks to build on the very strong performance in the UK over the last year. As part of a global re-design, coinciding with the Lindeman’s winery’s 175th year, the new packaging showcases positivity, featuring specially...

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UK ILLEGAL TOBACCO MARKET MEDIA HIGHLIGHTS: JUNE 2018
Jul15

UK ILLEGAL TOBACCO MARKET MEDIA HIGHLIGHTS: JUNE 2018

A shopkeeper at Euro Shop in Wolverhampton, who was jailed in June 2017 for two years for evading £58,675 in tax, has been ordered to pay back over £61,000 in cash and costs, or face another year in jail. He was caught hiding almost 400,000 cigarettes behind false walls, under floorboards, beneath a fridge and in a hole in a wall, by investigators in 2015. Reported on My News Desk – 25 June 2018   The owner of McCullogh in Ballymena...

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Demand for More Natural Energy Drinks Set to Soar this Summer
Jul15

Demand for More Natural Energy Drinks Set to Soar this Summer

Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that is set to grow demand for healthier energy drinks and drive sales for stockists this summer.   Last year, Purdey’s celebrated being the fastest growing energy brand[1], driving incremental value into the category[2]. This positive performance is expected to continue in 2018 as the brand starts to use a new positioning of energy on the front...

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ENJOY A FRIGHTFULLY gOO’some HALLOWEEN WITH MONDELĒZ International
Jul15

ENJOY A FRIGHTFULLY gOO’some HALLOWEEN WITH MONDELĒZ International

The total Halloween season is worth £1.2bn[1] – with the confectionery category taking up around 29 per cent[2] of that, it offers a spook-tacular opportunity to retailers, that’s all treats and no tricks.   Mondelēz International is the second largest confectionery player in the Halloween market[3], with a fang-tastic range that meets each Halloween occasion (self-treat, trick or treat, Halloween parties and big night in). Last year,...

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Flavours are Key to Smokers Switching to Vaping – US Study

Restricting access to non-tobacco vaping flavours may discourage smokers from switching to e-vapour products shows a study of over 20,000 adult vapers   New peer-reviewed research recently published in the Harm Reduction Journal shows that flavours play a critical role in attracting – and retaining – smokers into the vaping category, directly contributing to tobacco harm reduction.    “The results show that...

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